Which of the following statements is FALSE regarding advertising ...

[Medesa]

Which of the following statements is FALSE regarding advertising research?
 a. Measures of advertising effectiveness are standardized across the industry.
  b. Message research is also called copy research or copytesting.
  c. Ad message research can be conducted at various stages from message development to after an ad appears in the media.
  d. Advertising research is done under natural advertising conditions or laboratory situations.
  e. Advertising research involves both pretesting and posttesting of messages.

Question 2

The message channel is the path through which the message moves from source to receiver.
 a. True
  b. False
 Indicate whether the statement is true or false

[bobsmith]

Answer to Question 1

a

Answer to Question 2

True

[Medesa]

Excellent

[tkempin]

TYSM