Author Question: The demand for _____ that is prevalent throughout business necessitates that ads be tested before ... (Read 18 times)

Kikoku

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The demand for _____ that is prevalent throughout business necessitates that ads be tested before they are placed in media, and then again during or after the period in which they have been printed or broadcast.
 a. creativity
  b. novelty
  c. credibility
  d. accountability
  e. accuracy

Question 2

Price, packaging, and user and usage imagery are all examples of _____.
 a. product-related attributes
  b. product benefits
  c. basic consumer needs
  d. product imagery
  e. non-product-related attributes



Mollythedog

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Answer to Question 1

d

Answer to Question 2

e



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