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Author Question: The demand for _____ that is prevalent throughout business necessitates that ads be tested before ... (Read 63 times)

Kikoku

  • Hero Member
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  • Posts: 540
on: Jun 29, 2018
The demand for _____ that is prevalent throughout business necessitates that ads be tested before they are placed in media, and then again during or after the period in which they have been printed or broadcast.
 a. creativity
  b. novelty
  c. credibility
  d. accountability
  e. accuracy

Question 2

Price, packaging, and user and usage imagery are all examples of _____.
 a. product-related attributes
  b. product benefits
  c. basic consumer needs
  d. product imagery
  e. non-product-related attributes


Mollythedog

  • Sr. Member
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  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

e


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