Author Question: The demand for accountability that is prevalent throughout business necessitates that ads be tested ... (Read 27 times)

rachel9 · **on:** Jun 29, 2018

The demand for accountability that is prevalent throughout business necessitates that ads be tested before they are placed in media and then again during or after the period in which they have been printed or broadcast.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Marketers typically refer to children aged 4 through 12 as _____ to distinguish this cohort from younger or older children.
a. tweens
b. toddlers
c. teenagers
d. kids
e. busters