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Author Question: There is a single advertising-effectiveness measurement technique that is ideal and appropriate for ... (Read 94 times)

c0205847

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There is a single advertising-effectiveness measurement technique that is ideal and appropriate for all occasions.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Leigh is a well educated 42 year old and earns a higher income than most people her age. She would most likely fit into the Generation X category known as _____.
 a. Achievers
  b. Bystanders
  c. Yup & Comers
  d. Playboys
  e. Drifters



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daiying98

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Answer to Question 1

False

Answer to Question 2

c





 

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