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Author Question: Single-source systems of advertising measurement address the critical issue of whether an ... (Read 23 times)

TFauchery

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on: Jun 28, 2018
Single-source systems of advertising measurement address the critical issue of whether an advertising campaign has actually driven increases in ____ and augmented the brand's market share.
 a. brand sales
  b. consumer awareness
  c. audience attention
  d. consumer loyalty
  e. target market knowledge

Question 2

Aside from measuring just the inquires or sales generated, direct marketing
 a. is more difficult to determine the effectiveness of then advertising.
  b. allows for a more refined evaluations against geodemographic objectives.
  c. is much less costly on a CPM basis then public relations.
  d. does not allow for a profitability or return on investment calculations because of its complexity.


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Mochi

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

B


TFauchery

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

komodo7

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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