Author Question: Single-source systems of advertising measurement address the critical issue of whether an ... (Read 32 times)

TFauchery · **on:** Jun 28, 2018

Single-source systems of advertising measurement address the critical issue of whether an advertising campaign has actually driven increases in ____ and augmented the brand's market share.
a. brand sales
b. consumer awareness
c. audience attention
d. consumer loyalty
e. target market knowledge

Question 2

Aside from measuring just the inquires or sales generated, direct marketing
a. is more difficult to determine the effectiveness of then advertising.
b. allows for a more refined evaluations against geodemographic objectives.
c. is much less costly on a CPM basis then public relations.
d. does not allow for a profitability or return on investment calculations because of its complexity.