The two general forms of advertising research that are practiced ...

[mikaylakyoung]

The two general forms of advertising research that are practiced are message research and focused research.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A national sample of nearly 1,000 youths between the ages of 9 and 14 revealed all of the following EXCEPT what?
 a. Girls are more materialistic than boys.
  b. Youths from lower-income households are more materialistic.
  c. Highly materialistic youths shop more frequently.
  d. Highly materialistic youths show a greater interest in new products.
  e. Highly materialistic youths are more likely to watch TV commercials.

[reelove4eva]

Answer to Question 1

False

Answer to Question 2

a