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Author Question: Assume that the target market for a brand advertising in a magazine that reaches 5 million readers ... (Read 73 times)

jon_i

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on: Jun 29, 2018
Assume that the target market for a brand advertising in a magazine that reaches 5 million readers is only 3 million consumers. The cost of advertising in this magazine is 150,000 per 4-color page. The CPM-TM is _____.
 a. 33.33
  b. 30.00
  c. 75.00
  d. 50.00
  e. 500.00

Question 2

Someone who views his or her work as just a job, rather than a career, is likely in which VALS group?
 a. Innovators
  b. Strivers
  c. Survivors
  d. Experiencers
  e. Believers


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amanda_14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


jon_i

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

AmberC1996

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Reply 3 on: Yesterday
Gracias!

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