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Author Question: In a _____ advertising schedule, the advertiser varies expenditures throughout the campaign and ... (Read 84 times)

imowrer

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  • Posts: 514
on: Jun 29, 2018
In a _____ advertising schedule, the advertiser varies expenditures throughout the campaign and allocates zero expenditures in some months.
 a. continuous
  b. pulsing
  c. plotted
  d. flighting
  e. dated

Question 2

In the VALS framework, Believers _____.
 a. exhibit high energy levels, which they devote to physical exercise and social activities
  b. are predictable consumers who favor established brands and American-made products
  c. are responsible, well educated professionals who are well informed about current events
  d. are a politically conservative group who respects authority and the status quo
  e. are successful, sophisticated, take-charge people with high self-esteem


Tonyam972

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


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