Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency for each. Based on the following indexes, which schedule is the best?
a. 0.010
b. 0.022
c. 0.230
d. 0.250
e. not enough information to determine
Question 2
Which of the following is a VALS segment?
a. Innovators
b. Thinkers
c. Believers
d. Experiencers
e. All of these are correct.