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Author Question: Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency ... (Read 22 times)

Zulu123

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on: Jun 29, 2018
Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency for each. Based on the following indexes, which schedule is the best?
 a. 0.010
  b. 0.022
  c. 0.230
  d. 0.250
  e. not enough information to determine

Question 2

Which of the following is a VALS segment?
 a. Innovators
  b. Thinkers
  c. Believers
  d. Experiencers
  e. All of these are correct.


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kjo;oj

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

e


Zulu123

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Reply 2 on: Jun 29, 2018
Wow, this really help

chereeb

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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