This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: John was going to his favorite sports website when an ad for home equity loans appeared in a ... (Read 89 times)

JMatthes

  • Hero Member
  • *****
  • Posts: 578
on: Jun 29, 2018
John was going to his favorite sports website when an ad for home equity loans appeared in a separate window that materialized on the screen seemingly out of nowhere. He wasn't interested, so he closed the window. What type of online ad is this?
 a. website
  b. banner ad
  c. interstitial
  d. superstitial
  e. pop-up

Question 2

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative, attention getting, and believable messages?
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. shotgun approach
  e. cast-a-wide-net approach


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

izzat

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


JMatthes

  • Hero Member
  • *****
  • Posts: 578
Reply #2 on: Jun 29, 2018
Thank you :)


izzat

  • Sr. Member
  • ****
  • Posts: 328
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

John Muir John Muir
John Hutton Balfour John Hutton Balfour
In this 1900 cartoon, oil baron John D. Rockefeller holds the White House in the palm of his hand wh In this 1900 cartoon, oil baron John D. Rockefeller holds the White House in the palm of his hand wh
W. A. Rogers’s engraving, “Out of the Game,” showed one injured boy tending to another. It appeared W. A. Rogers’s engraving, “Out of the Game,” showed one injured boy tending to another. It appeared
The Masses, a leading Socialist magazine, featured drawings by artists, including John Sloan, as wel The Masses, a leading Socialist magazine, featured drawings by artists, including John Sloan, as wel
John Constable, The Hay Wain. John Constable, The Hay Wain.
Video: Double Vacuum Process (Illustration No Audio)

For a complete list of videos, visit our video library