Author Question: A critical element of search engine advertising is that this form of advertising attempts to place ... (Read 103 times)

future617RT · **on:** Jun 29, 2018

A critical element of search engine advertising is that this form of advertising attempts to place messages in front of people precisely when their natural search efforts indicate they apparently are interested in buying a particular good or service.
a. True
b. False
Indicate whether the statement is true or false

Question 2

A _____ is a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.
a. trademark
b. market
c. tradename
d. brand
e. guarantee