This topic contains a solution. Click here to go to the answer

Author Question: Publicity and advertising are alike in that both _____. a. are paid for by the company b. usually ... (Read 135 times)

bio_gurl

  • Hero Member
  • *****
  • Posts: 524
Publicity and advertising are alike in that both _____.
 a. are paid for by the company
  b. usually come in the form of news items or editorial comments about a company's products or services
  c. attempt to stimulate short-term buyer behavior
  d. are nonpersonal communication
  e. All of these are correct.

Question 2

Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior?
 a. sales promotion
  b. advertising
  c. publicity
  d. personal selling
  e. All of these are correct.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

apple

  • Sr. Member
  • ****
  • Posts: 352
Answer to Question 1

d

Answer to Question 2

a




bio_gurl

  • Member
  • Posts: 524
Reply 2 on: Jun 29, 2018
Wow, this really help


mcabuhat

  • Member
  • Posts: 344
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

For a complete list of videos, visit our video library