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Author Question: Many brand managers and their agencies have increased the role of TV in their marcom budgeting ... (Read 84 times)

CQXA

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Many brand managers and their agencies have increased the role of TV in their marcom budgeting because TV advertising is more cost-efficient than digital advertising
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Successful marketing communication requires building relationships between brands and their consumers/customers.
 a. True
  b. False
 Indicate whether the statement is true or false



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kingfahad97

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Answer to Question 1

False

Answer to Question 2

True




CQXA

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Reply 2 on: Jun 29, 2018
:D TYSM


Animal_Goddess

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Reply 3 on: Yesterday
Excellent

 

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