Author Question: Many brand managers and their agencies have increased the role of TV in their marcom budgeting ... (Read 46 times)

CQXA · **on:** Jun 29, 2018

Many brand managers and their agencies have increased the role of TV in their marcom budgeting because TV advertising is more cost-efficient than digital advertising
a. True
b. False
Indicate whether the statement is true or false

Question 2

Successful marketing communication requires building relationships between brands and their consumers/customers.
a. True
b. False
Indicate whether the statement is true or false