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Author Question: A psychological price is designed to encourage purchases on the basis of rational response rather ... (Read 120 times)

mrsjacobs44

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on: Jun 29, 2018
A psychological price is designed to encourage purchases on the basis of rational response rather than on the basis of emotional reactions.
 
 Indicate whether the statement is true or false

Question 2

Grocery stores that position their less expensive, private brands next to more expensive, well-known manufacturer brands on the shelf are using the concept of reference pricing.
 
 Indicate whether the statement is true or false


joechoochoy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


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mrsjacobs44

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Reply #2 on: Jun 29, 2018
Thank you


joechoochoy

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Reply #3 on: Jun 29, 2018
No problemo


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