A psychological price is designed to encourage purchases on the ...

[mrsjacobs44]

A psychological price is designed to encourage purchases on the basis of rational response rather than on the basis of emotional reactions.
 
 Indicate whether the statement is true or false

Question 2

Grocery stores that position their less expensive, private brands next to more expensive, well-known manufacturer brands on the shelf are using the concept of reference pricing.
 
 Indicate whether the statement is true or false

[joechoochoy]

Answer to Question 1

False

Answer to Question 2

True

[mrsjacobs44]

Thank you

[joechoochoy]

No problemo