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Author Question: Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, ... (Read 120 times)

misspop

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on: Jun 29, 2018
Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.
 
 Indicate whether the statement is true or false

Question 2

Pricing decisions can be based on determining whether the demand for a product is price elastic or price inelastic.
 
 Indicate whether the statement is true or false


Brenm

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


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