Author Question: Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over ... (Read 159 times)

folubunmi · **on:** Jun 29, 2018

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

Indicate whether the statement is true or false

Question 2

The idea behind prestige demand is that many prestige products seem to sell better at a high price than at a low price.

Indicate whether the statement is true or false