Author Question: Brand licensing agreements can fail for many reasons but usually not because of A) poor timing in ... (Read 72 times)

JMatthes · **on:** Jun 29, 2018

Brand licensing agreements can fail for many reasons but usually not because of
A) poor timing in the marketplace.
B) a lack of manufacturing control of the licensed product.
C) a strong match between the product and the licensed brand.
D) using the wrong types of distribution channels to market the product.
E) licensing the brand to too many unrelated products.

Question 2

Laura Spangler, of North Central Novelties, reduces the price of games sold to Robertson's Entertainment by 10 to allow for expenses associated with Robertson's promoting the games to consumers. This is an example of a ____ discount.
A) quantity
B) cash
C) seasonal
D) trade
E) complementary