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Author Question: If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets ... (Read 39 times)

kwoodring

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on: Jun 29, 2018
If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name, this arrangement is an example of
 A) brand extension.
  B) brand licensing.
  C) product continuation.
  D) private branding.
  E) individual branding.

Question 2

Which of the following is not a discount provided to business customers?
 A) Trade
  B) Cumulative
  C) Cash
  D) Seasonal
  E) Differentiated


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1_Step_At_ATime

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

E


kwoodring

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Reply #2 on: Jun 29, 2018
Thank you :)


1_Step_At_ATime

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Reply #3 on: Jun 29, 2018
Happy to help you


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