The decision of Macy's to use even prices such as 60 for a Ralph ...

[saliriagwu]

The decision of Macy's to use even prices such as 60 for a Ralph Lauren Polo is an application of ____, where ____ prices are often used to _____.
 A) odd-even pricing; even; give a product an upscale or exclusive image
  B) odd-even pricing; odd; show customers products are priced based on tradition
  C) prestige; premium; give a product an upscale or exclusive image
  D) prestige; even; make it easier for consumers to compare
  E) odd-even; even; facilitate comparison to competitors' prices

Question 2

Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______, which usually results in a ______.
 A) multiple-unit pricing; lower per unit price
  B) reference pricing; lower per unit price
  C) multiple-unit pricing; more convenient package
  D) bundle pricing; lower per unit price
  E) bundle pricing; more convenient package

[Briannahope]

Answer to Question 1

A

Answer to Question 2

A