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Author Question: The decision of Macy's to use even prices such as 60 for a Ralph Lauren Polo is an application of ... (Read 86 times)

saliriagwu

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on: Jun 29, 2018
The decision of Macy's to use even prices such as 60 for a Ralph Lauren Polo is an application of ____, where ____ prices are often used to _____.
 A) odd-even pricing; even; give a product an upscale or exclusive image
  B) odd-even pricing; odd; show customers products are priced based on tradition
  C) prestige; premium; give a product an upscale or exclusive image
  D) prestige; even; make it easier for consumers to compare
  E) odd-even; even; facilitate comparison to competitors' prices

Question 2

Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______, which usually results in a ______.
 A) multiple-unit pricing; lower per unit price
  B) reference pricing; lower per unit price
  C) multiple-unit pricing; more convenient package
  D) bundle pricing; lower per unit price
  E) bundle pricing; more convenient package


Briannahope

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


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