The decision of Macy's to use even prices such as 60 for a Ralph Lauren Polo is an application of ____, where ____ prices are often used to _____.
A) odd-even pricing; even; give a product an upscale or exclusive image
B) odd-even pricing; odd; show customers products are priced based on tradition
C) prestige; premium; give a product an upscale or exclusive image
D) prestige; even; make it easier for consumers to compare
E) odd-even; even; facilitate comparison to competitors' prices
Question 2
Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______, which usually results in a ______.
A) multiple-unit pricing; lower per unit price
B) reference pricing; lower per unit price
C) multiple-unit pricing; more convenient package
D) bundle pricing; lower per unit price
E) bundle pricing; more convenient package
Application of a cast.
Decision Making
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