Author Question: When a product tries to capitalize on the brand equity of two separate brands, marketers are using ... (Read 57 times)

TFauchery

  • Hero Member
  • *****
  • Posts: 500
When a product tries to capitalize on the brand equity of two separate brands, marketers are using
 A) licensing.
  B) dual-branding.
  C) partnerships.
  D) brand extension.
  E) co-branding.

Question 2

Marketers have no flexibility in setting prices under conditions of
 A) a monopoly.
  B) an oligopoly.
  C) perfect competition.
  D) monopolistic competition.
  E) no competition.



ong527

  • Sr. Member
  • ****
  • Posts: 285
Answer to Question 1

E

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

For a complete list of videos, visit our video library