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Author Question: When a product tries to capitalize on the brand equity of two separate brands, marketers are using ... (Read 76 times)

TFauchery

  • Hero Member
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on: Jun 29, 2018
When a product tries to capitalize on the brand equity of two separate brands, marketers are using
 A) licensing.
  B) dual-branding.
  C) partnerships.
  D) brand extension.
  E) co-branding.

Question 2

Marketers have no flexibility in setting prices under conditions of
 A) a monopoly.
  B) an oligopoly.
  C) perfect competition.
  D) monopolistic competition.
  E) no competition.


ong527

  • Sr. Member
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  • Posts: 285
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

C


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