Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton's Grilled Fish. This is an example of
A) family branding.
B) shared naming.
C) individual branding.
D) brand extension.
E) single branding.
Question 2
Nicole is out shopping with her friends for the day. While evaluating a decision to purchase a handbag, she says, People notice when you buy the most expensive brand of a product. Nicole is most likely a _____ consumer.
A) price-conscious
B) quality-conscious
C) value-conscious
D) socially-conscious
E) prestige-sensitive
