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Author Question: Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton's Grilled Fish. This is an ... (Read 178 times)

jho37

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  • Posts: 531
on: Jun 29, 2018
Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton's Grilled Fish. This is an example of
 A) family branding.
  B) shared naming.
  C) individual branding.
  D) brand extension.
  E) single branding.

Question 2

Nicole is out shopping with her friends for the day. While evaluating a decision to purchase a handbag, she says, People notice when you buy the most expensive brand of a product. Nicole is most likely a _____ consumer.
 A) price-conscious
  B) quality-conscious
  C) value-conscious
  D) socially-conscious
  E) prestige-sensitive


lauravaras

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

E


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