Author Question: R.J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. ... (Read 43 times)

@Brianna17 · **on:** Jun 29, 2018

R.J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy?
A) Generic
B) Individual
C) Family
D) Line family
E) Brand extension

Question 2

A price developed in the consumer's mind through experience with the product is called a(n)
A) external reference price.
B) value-price guideline.
C) frame of reference.
D) internalized price.
E) internal reference price.