Author Question: Which of the following types of products would be the most difficult to brand? A) Oatmeal B) Soap ... (Read 39 times)

laurencescou · **on:** Jun 29, 2018

Which of the following types of products would be the most difficult to brand?
A) Oatmeal
B) Soap
C) DVD players
D) Automobiles
E) Tax preparation services

Question 2

Generally, customers are most likely to rely on the price-quality association when
A) they cannot judge the quality of the product for themselves.
B) the product is a well-known brand.
C) customers can judge the product's quality for themselves.
D) the product is purchased through the use of the Internet.
E) products are being purchased from well-established retailers that are familiar to customers.