A ____ brand type is considered the least protectable under ...

[xroflmao]

A ____ brand type is considered the least protectable under existing trademark regulations.
 A) descriptive
  B) fanciful
  C) generic
  D) symbolic
  E) suggestive

Question 2

For most consumers, there is an assumed relationship between
 A) price and quality.
  B) value and cost.
  C) internal and external reference prices.
  D) value and price consciousness.
  E) prestige prices and value.

[perkiness]

Answer to Question 1

C

Answer to Question 2

A