Compared to creating and developing a brand from scratch, a firm ...

[Cooldude101]

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is
 A) more challenging strategically.
  B) less time consuming.
  C) less risky.
  D) less expensive.
  E) less expensive and less risky.

Question 2

If Colgate-Palmolive wants to maximize profit on its toothpaste, it should operate at the point where
 A) total costs and total revenues are equal.
  B) marginal revenue is at its highest level.
  C) marginal revenue exceeds marginal cost.
  D) marginal revenue equals marginal cost.
  E) demand is most elastic.

[Sarahjh]

Answer to Question 1

E

Answer to Question 2

D