Author Question: Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old ... (Read 44 times)

lbcchick · **on:** Jun 29, 2018

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?
A) Recognition
B) Resistance
C) Preference
D) Insistence
E) No brand loyalty

Question 2

If a firm currently produces 2,500 products per month and decides to produce 2,501, it will incur
A) more fixed costs.
B) higher average fixed costs.
C) fewer variable costs.
D) a marginal cost.
E) higher average variable costs.