Ted's grocery store is extremely popular in a small neighborhood. Pretzels, a crisps company, has provided scratch cards inside each packet of crisps with the hope of a prize for the winner. Pretzels being a relatively new company had to pay Ted's grocery to sell its products. Quads, a blender manufacturer, has provided its customers with a chance to receive 10 of their money back by mailing them and filling in the required details. It also stated that employees who sell two blenders would receive a bonus. Quad had sent the owner of Ted's grocery an expensive hand crafted wooden sculptor. Quad sent the owner of Ted's grocery an expensive hand crafted sculpture. This is an example of a(n) _____.
a. bribe
b. advertising speciality
c. premium
d. business gift
Question 2
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a priority seating plan in which fans would be given access to advance tickets based on the following schedule:
Lanemaster Club - 10,000 annual donation to the bowling program - guaranteed free box seats to any match (100 seats total)
Strike Club - 1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total)
Kingpin Club - participants in local recreation bowling leagues - guaranteed bleacher seats for 10.00 to any match (100 seats total)
Alleycat Club - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for 1.00 to any match (100 seats total) Each summer, the MSU Athletic Director looks at the city map, chooses a different local neighborhood, and knocks on doors, encouraging residents to join one of the supporting clubs. He then keeps track of which neighborhoods are the strongest supporters, and which may need more prompting in the future. In this way he is using a segmentation strategy.
a. psychographic
b. heavy-user-focused
c. geographic
d. demographic
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