McDonald's golden arches are a classic example of a
A) brand.
B) brand symbol.
C) brand name.
D) brand mark.
E) trademark.
Question 2
What does the demand curve for a prestige product look like?
A) It is a straight line where the quantity sold continues to increase as the price of each product increases.
B) It is a curve where the highest and the lowest prices yield the greatest quantity sold and mid-range prices produce the fewest sales.
C) It forms a curve where the greatest quantity sold comes at a medium price, and the quantities fall as the price increases or decreases.
D) It forms a straight vertical line because of the prestige of the product, and quantity sold will remain stable regardless of the price.
E) It slopes from left to right at a very mild slope; that is, as quantity increases, price decreases slowly.
