McDonald's golden arches are a classic example of a A) brand. ...

[eruditmonkey@yahoo.com]

McDonald's golden arches are a classic example of a
 A) brand.
  B) brand symbol.
  C) brand name.
  D) brand mark.
  E) trademark.

Question 2

What does the demand curve for a prestige product look like?
 A) It is a straight line where the quantity sold continues to increase as the price of each product increases.
  B) It is a curve where the highest and the lowest prices yield the greatest quantity sold and mid-range prices produce the fewest sales.
  C) It forms a curve where the greatest quantity sold comes at a medium price, and the quantities fall as the price increases or decreases.
  D) It forms a straight vertical line because of the prestige of the product, and quantity sold will remain stable regardless of the price.
  E) It slopes from left to right at a very mild slope; that is, as quantity increases, price decreases slowly.

[mirabriestensky]

Answer to Question 1

D

Answer to Question 2

C