The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.
Indicate whether the statement is true or false
Question 2
Samson works for an electronics firm. The firm has had a few product flops but Samson thinks that its newest product will be highly successful. Samson's job is to try and convince retailers to carry it. One incentive he decides to use is to undertake a large-scale advertising campaign touting the benefits of the product. He informs retailers that if they choose to carry the product, the company will mention them in their advertisements so interested consumers know where to go to find the product. Samson is using _________________ as an incentive to resellers.
A) a dealer listing
B) a dealer loading
C) a merchandise allowance
D) cooperative advertising
E) a premium
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