Author Question: Depending on the length of time it takes them to adopt a new product, people can be divided into ... (Read 79 times)

joe · **on:** Jun 29, 2018

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
A) late adopters.
B) non-adopters.
C) innovators.
D) middle adopters.
E) middle majority.

Question 2

Which of the following statements is true about rebates?

A) Customers generally do not view the rebate process as complicated.
B) Mail-in rebates are most effective in situations where consumers require a reason to purchase an item.
C) Products associated with rebates are typically strong sellers.
D) Rebates do not degrade a product's image or desirability.
E) Marketers use rebates as a substitute for coupons.