Author Question: Kayla is the owner of a group of women's clothing stores located throughout the Midwestern United ... (Read 44 times)

NClaborn · **on:** Jun 29, 2018

Kayla is the owner of a group of women's clothing stores located throughout the Midwestern United States. Recently, she made a large purchase from a leading clothing manufacturer, and was given ____, which is a gift to a retailer who purchases a specified quantity of merchandise.
A) a dealer loader
B) a premium
C) push money
D) a merchandise allowance
E) a buy-back allowance

Question 2

Which of the following statements does not apply to convenience goods?
A) Consumers are brand loyal to convenience products and are not likely to substitute other brands.
B) Convenience products require minimal shopping effort.
C) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
D) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
E) Colas, gasoline, and bread are good examples of convenience goods.