Author Question: As a promotional strategy, using coupons strives to achieve all of the following except to A) show ... (Read 92 times)

darbym82 · **on:** Jun 29, 2018

As a promotional strategy, using coupons strives to achieve all of the following except to
A) show how a product is used.
B) increase sales volume quickly.
C) introduce new package sizes.
D) prompt trial usage of a new product.
E) attract repeat users.

Question 2

Discuss some of the issues a marketer should consider when marketing a shopping product.

Kimmy · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

To market a shopping product effectively, a marketer considers several key issues. Although large sums of money may be required to advertise shopping products, an even larger percentage of resources is likely to be used for personal selling. The producer and the marketing channel members usually expect some cooperation from one another with respect to providing parts and repair services and performing promotional activities. Marketers should consider these issues carefully so that they can choose the best course for promoting these products.