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Author Question: Discuss the purpose of coupons in sales promotion.[br][br][b][color=black]Question ... (Read 69 times)

dbose

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on: Jun 29, 2018
Discuss the purpose of coupons in sales promotion.

Question 2

So far, social networking has gained popularity only in the United States.
 
 Indicate whether the statement is true or false


makaylafy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Coupons reduce a product's price and aim to prompt customers to try new or established products, increase sales volume quickly, attract repeat purchasers, or introduce new package sizes or features. Savings are deducted from the purchase price. Coupons are the most widely used consumer sales promotion technique. Print advertisements with coupons are often more effective at generating brand awareness than print ads without coupons. Coupons reward current product users, win back former users, and encourage purchases in larger quantities.

Answer to Question 2

False


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