This topic contains a solution. Click here to go to the answer

Author Question: Identify and describe several ways to motivate sales personnel.[br][br][b][color=#151B54]Question ... (Read 105 times)

APUS57

  • Hero Member
  • *****
  • Posts: 571
Identify and describe several ways to motivate sales personnel.

Question 2

While social networks can be used to target customers, it is still easier to target precise consumer groups using traditional marketing media.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

durant1234

  • Sr. Member
  • ****
  • Posts: 338
Answer to Question 1

Effective sales force motivation is achieved through an organized set of activities performed continuously by the company's sales management. Enjoyable working conditions, power and authority, job security, and opportunity to excel are effective motivators, as are company efforts to make sales jobs more productive and efficient. Sales contests and other incentive programs can also be effective motivators. These can motivate salespeople to increase sales or add new accounts, promote special items, achieve greater volume per sales call, and cover territories more thoroughly. In smaller firms lacking the resources for a formal incentive program, a simple but public thank you and the recognition from management at a sales meeting, along with a small-denomination gift card, can be very rewarding. Recognition programs that acknowledge outstanding performance with symbolic awards, such as plaques, can be very effective when carried out in a peer setting. The most common incentive offered by companies is cash, followed by gift cards and travel. Cash rewards are easy to administer, are always appreciated by recipients, and appeal to all demographic groups. In addition, recipients who are allowed to select the merchandise experience a sense of control, and merchandise awards can help build momentum for the sales force.

Answer to Question 2

False




APUS57

  • Member
  • Posts: 571
Reply 2 on: Jun 29, 2018
:D TYSM


Viet Thy

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

For a complete list of videos, visit our video library