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Author Question: The advertising department for the Pennzoil Corporation is working on a print advertisement for a ... (Read 16 times)

vHAUNG6011

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on: Jun 29, 2018
The advertising department for the Pennzoil Corporation is working on a print advertisement for a new product. At this point, the layout contains a phrase to attract attention, an additional phrase to provide an explanation, an illustration to show the product, and a paragraph to explain the advantages and benefits of the product. What other important element should be included?
 A) Headline
  B) Subheadline
  C) Signature
  D) Artwork
  E) Body copy

Question 2

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.
 
 Indicate whether the statement is true or false


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lkanara2

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

True


vHAUNG6011

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Reply 2 on: Jun 29, 2018
Wow, this really help

elyse44

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Reply 3 on: Yesterday
Excellent

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