An ad's ____ is designed to attract readers' attention and ...

[jenna1]

An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.
 A) signature
  B) layout
  C) headline
  D) artwork
  E) subheadline

Question 2

Franchising is an arrangement whereby a franchisee grants a franchisor the right to market its product, using its name, logo, methods of operation, advertising, products, and other elements of the franchising company's business, in return for a financial commitment and an agreement to conduct business in accordance with the franchisee's standard of operations.
 
 Indicate whether the statement is true or false

[skipfourms123]

Answer to Question 1

C

Answer to Question 2

False