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Author Question: Suppose State Farm Insurance stated, We want our advertising to increase our customer base for home ... (Read 96 times)

lunatika

  • Hero Member
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  • Posts: 548
on: Jun 29, 2018
Suppose State Farm Insurance stated, We want our advertising to increase our customer base for home and automobile insurance 10 percent by the end of the fiscal year. This would be considered a(n)
 A) target audience goal.
  B) advertising platform.
  C) percent-of-sales approach.
  D) advertising objective.
  E) media plan goal.

Question 2

Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?
 A) Brand name
  B) Package
  C) Media allocation
  D) Labels
  E) Product characteristics


KKcool

  • Sr. Member
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  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


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