Suppose State Farm Insurance stated, We want our advertising to increase our customer base for home and automobile insurance 10 percent by the end of the fiscal year. This would be considered a(n)
A) target audience goal.
B) advertising platform.
C) percent-of-sales approach.
D) advertising objective.
E) media plan goal.
Question 2
Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?
A) Brand name
B) Package
C) Media allocation
D) Labels
E) Product characteristics
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