The target audience for an advertising campaign is the A) ...

[lb_gilbert]

The target audience for an advertising campaign is the
 A) information base on which to develop the campaign.
  B) geographic distribution of persons.
  C) people toward whom the advertisements are directed.
  D) overall goal of the advertising campaign.
  E) sales objective to be achieved by the campaign.

Question 2

A subsidiary in a foreign country generally operates under
 A) the laws of the parent company's home country.
  B) foreign management in order to develop a local identity.
  C) strict management control from the home country's executives.
  D) the regulations set forth by the International Trade Agreement.
  E) a team of managers from the distant parent company.

[ashely1112]

Answer to Question 1

C

Answer to Question 2

B