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Author Question: Brands that are promoted through comparative advertising are most likely to be A) market leaders. ... (Read 90 times)

Evvie72

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on: Jun 29, 2018
Brands that are promoted through comparative advertising are most likely to be
 A) market leaders.
  B) brands that are attempting to compete with market leaders.
  C) primarily services rather than tangible goods.
  D) attempting to compete on a nonprice basis.
  E) competing in a less competitive market.

Question 2

Firms that have operations or subsidiaries located in many countries are referred to as
 A) multinational enterprises.
  B) strategic alliances.
  C) joint ventures.
  D) international marketers.
  E) export alliances.


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ebenov

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A


Evvie72

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Reply #2 on: Jun 29, 2018
Correct answers!


ebenov

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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