Answer to Question 1
A
Answer to Question 2
The goal of all corporate advertising is to establish a favorable attitude toward a company as a whole.
Corporate image advertising focuses on enhancing the overall image of a firm among important constituentsusually customers, employees, and the general public. It can range from a general favorable image to a specific image.
Advocacy advertising attempts to establish an organization's position on important social, political, or environmental issues. Of course, a firm has a purpose in running such advocacy ads. Typically, the issue chosen is directly relevant to the business operations of the organization.
Cause-related advertising affiliates a firm with worthwhile social causesreducing poverty, increasing literacy, curbing drug abuse, fighting disease. The idea behind cause-related marketing is that a firm launches an effort or funds a campaign that makes a positive difference in society. It may also donate money to a nonprofit organization in exchange for associating its company name with the work of that group. The purpose of cause-related marketing is to enhance the image of the firm in the minds of consumers by associating the firm with a worthy cause.
(a) Initial mtDNA results suggested modern humans and Neadertals were equally distantly related to D
Providing structure and organization in the child’s environment may aid the development of ...
The developed countries must reduce the level of greenhouse gas emissions
Map of Arabic Speaking Countries
Organization of Proteins
Organization of the CCR5 gene in region 3p21.3