Author Question: Marcia works at a toy manufacturer. Recently, the company has had to issue a massive recall because ... (Read 184 times)

kamilo84

  • Sr. Member
  • ****
  • Posts: 495
Marcia works at a toy manufacturer. Recently, the company has had to issue a massive recall because parts of the toy are found to be a choking hazard for small children. A national newspaper published an article that is highly critical of the firm. Marcia tries to handle the backlash from the recall and bad press, but her firm has no policies in place that provide her with guidance in this situation. She consults with Dale, a crisis communication expert at a local college. Dale suggests that Marcia's company develop crisis communication policies to deal with these negative _____________ issues in the future.
 A) press release
  B) integrated marketing communication
  C) product placement
  D) public relations
  E) viral marketing

Question 2

Many marketers claim that ____ will become the world's largest market.
 A) Japan
  B) the United States
  C) China
  D) Thailand
  E) India



cpetit11

  • Sr. Member
  • ****
  • Posts: 321
Answer to Question 1

D

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

For a complete list of videos, visit our video library